A martial arts studio located in Glendale, AZ is an established studio of a few years. They had asked me to look into their creative strategy, and provide some recommendations on their look.
I took these elements and rebuilt their logo to incorporate the different aspects they were drawn to. I then incorporated a color palette that was inspired by the karate belt level system. Many of the elements were inspired by the brush art with a bit of energy. I built them a brand guide and helped implement the brand across a website and a few suggested tactics.